Each year brings new SEO trends and standardizations that affect the rankings and business potential of many brands. Search engine algorithm changes, the rise of newer tools and techniques and various other factors influence how SEO evolves year by year. Most companies providing Indian SEO services are already creating newer strategies to get their clients better results in the near future. Ignoring the newer trends can prove quite detrimental to your business.

So, what are the trends that need to be followed now to gain an upper hand in the rankings? Read on to discover what needs to be done.

What are the Latest SEO Trends for 2020?

1. Boost your website security

In 2020, safer websites will gain better SEO results as they offer better user experiences. Google has a firm focus on security now and warns users about sites that are not secure. If your website is not secure there is no point in performing SEO. Make sure that your website is HTTPS enabled as that translates to it being secure for users. All major search engines prioritize a website security level as an important ranking parameter and your users will also trust you.

2. Incorporate voice search on websites

The importance of voice search is rising fast as it becomes a key feature preferred by users. Since most target audiences now use mobile phones for viewing business information, optimizing voice search SEO efforts is vital. Most Indian SEO agency professionals now understand the significance of using voice-search optimized keywords for their clients. Following this trend can bolster the search engine ranking results of your business.

3. Mobile user experience is key

Mobile is the dominant platform now and there is no disputing that. As screens have got bigger and data speeds have become faster, viewing websites and products on phones is a breeze. So, if you are still following a desktop-oriented design and layout strategy, your pages will lose out in the rankings race. The simplest way of improving your search rankings is to enhance the user experience across all mobile platforms. Most reputed Indian SEO services now consider the responsive design and crisp high-quality content as the ideal combination for best results. Most high ranking websites will be mobile-friendly ones.

4. High-quality content still works

The need for high-quality SEO content will always be quite important for your website’s ranking results. This is a trend that will stay prevalent for years to come. High-quality content now translates to naturally-flowing, relevant and useful content with intelligent keyword usage. The quality should also be consistent across your webpages, social media pages, email newsletters, and advertisement copies. Another thing to consider is the length of the content. Content that is longer than 2000 words has been statistically proven to retain users better.

These are the essential SEO tips for 2020. Get in touch with a reputed Indian SEO agency to enhance your rankings. Better ranks can enhance your conversion results considerably.

Share With: