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Restoration 1 SEO

Learn how a California-based damage restoration service provider increased its organic website visitors by 35% in 3 months.

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Restoration 1 SEO Campaign

Learn how a California-based damage restoration service provider increased its organic website visitors by 35% in 3 months.

About Client

Restoration 1 is a damage restoration service provider, offering sustainable services to property owners across Orange County, California, and neighboring areas. They provide timely and reliable restoration services for residential and commercial properties at reasonable rates.

The target audience is primarily Orange County residents with requirements for fast and cost-effective water, fire, and mold restoration services. We are managing their Search Engine Optimization since May 2020.

We began managing their Search Engine Optimization in April 2019.

Website: https://www.restoration1.com/orange-county

Challenges

1

https://www.restoration1.com/orange-county required first-page visibility, increased exposure, and more website traffic.

2

It intended to rank for competitive search words with keywords.

3

Gaining organic traffic for the client and improving the ranking was difficult because of the high keyword competition.

4

Restoration 1 had a low number of website visitors and low website conversion rates and offered a poor user experience.

5

It had several strong competitors including servpro.com, puroclean.com, and rotorooter.com.

6

Upwards of 20 unnecessary links were already indexed in Google, Yahoo, and Bing.

7

The company targeted a demographics-based audience.

8

It had several broken links.

Strategies

  • We helped them implement on-page SEO steps including meta tags and SEO friendly content.
  • We performed keyword research and conducted a website analysis to identify high-value keywords in the client’s industry sector.
  • Backlinks were generated through methods like business listing, ad posting, infographic, web 2.0, profile creation, social bookmarking, question & answers, and business reviews.
  • We promoted images and videos, submitted PPTs and PDFs, and performed competitor analysis. Blog posting and article promotion were also done on a regular basis.
  • We helped the client promote its business across LinkedIn, Facebook, and Twitter.
  • All backlinks were submitted manually, and we ensured that the links were crawled and indexed by Google.

Achievements

  • Boosted monthly organic website traffic
  • Achieved a significant increase in competitive rankings
  • Boosted client’s monthly social traffic
  • Lowered website bounce rates
  • Raised genuine website visitors
  • Achieved optimal demography-based targeting
  • Improved page views and sessions counts
  • Enhanced on-site maintenance
  • Boosted interest-based visitor leads

Better Rankings

We focused on a set of keywords and witnessed significant ranking improvements for those after a period of 3 months. Currently, 11 of the client’s keywords are ranked in the top 10. 9 of its keywords are currently among the top 5 rankings.

9 Keywords Rank
in Top 5

Screenshot of SERP

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