For modern SEO, effective content marketing is a great tool to bring your business to the forefront of online visibility. Website content is undoubtedly a very important aspect and is, therefore, referred to as the ‘King’. But, in the absence of a proper SEO strategy, you cannot run for long in the digital marketplace. In the same manner, SEO too cannot make a mark without good content.

Hence, it will not be wrong to say that both content and SEO go hand-in-hand when it comes to your website’s popularity among your target audiences.

If you are trying to create the right balance between high-quality writing and improved search engine rankings, the following list can eradicate a lot of your queries and problems.

In my experience as a digital marketing professional, I have realized that whatever you might do with SEO strategies is vital, but what you do with your content can make or break your website.

Proper Keyword Research Can Forge the Base

Keyword research depends on the information the web content writer has to churn out for the readers. That again depends on the needs of the readers and what they are looking for. Make sure that the content you are providing is informative and offers the readers what they had been searching for.

You can make use of tools like LongtailPro to supply the basic keyword and identify the keyword variations from the Google AdWords database. You will also get to know how many people are using the keywords in order that you decide if you should invest time on one of them or not. Finding the right keyword in the correct combination is also important to see to it that the writer can insert the keywords meaningfully.

SEO-friendly URL

Manually creating a URL is the best thing to do, even if a CMS like WordPress can come up automatically with a URL, as per the title of the blog. But, the problem with such a CMS or a plugin meant to offer an automatic URL is that the URL may be unnecessarily long and not actually SEO-friendly. If I had been in your place, I would create a URL that is not just of appropriate length, but easy to understand as well.

It is from the URLs, that search engines like Google understand what the post is all about.

The Links Ranking High for Your Chosen Keywords are Not to be Ignored

In the event that your keyword selection is done, search for the terms on Google and take a look at the websites with high ranks. Check out their content and images to understand the arrangement of the components and get an idea about why Google ranks them high. There must be a secret like, the number of images, the placement of keywords, number of keywords, text arrangement and quality of website content.

But, there are other aspects determining the ranking of a site on the search engine result pages, one of them being the number of quality incoming links to the domain. Another one is the social media presence of the site.

Choose a Talented Writer to Write your Content

Invest in an experienced content writer to ensure the longevity of your brand. If you think that just because you have a website and have hired a team of SEO experts, your target audiences will do business with you, no one is more wrong than you. People decide what they are going to do only after they read your content. If they do not like what you offer them in words, they will not waste a second to close your site. And, with no dearth of competitors, it will not take you long to lose business. Remember, it is the power of words that can convince people to take the next step.

Proper Keyword Insertion is a Must

Whoever writes for you must know how to use the keywords meaningfully and strategically. This is because the impact of your website or blog is made through the words on the page. The ranking algorithm of Google scrutinizes the website content carefully to find out glitches and low quality, duplicate content. If the communication through words is not proper, you cannot expect to shine in the digital world. In case of keywords, you have to drive home the fact that they are among the important sections of your write-up. Therefore, the keyword or related words (LSI) or phrases need to be inserted in multiples places in the content.

As far as the use of keywords in the text is concerned, the writer may follow the below mentioned.

• Go for LSI. They are keywords related to your primary keywords but are not synonyms. Google thinks that the presence of LSI around your main keywords is useful for the readers and the website’s ranking.
• The main keyword should be used within the first hundred words. In the first instance, use them exactly the way they are. Later, you can break them and use the separate parts.
• The keywords can also be used in certain headings and subheadings.
• Every two hundred to three hundred words, the writer can use the primary keywords.
• Insert the keywords in the last paragraph.

Meta Description and Title are Here to Stay

The title of the webpage or the blog you post has a lot of responsibility to shoulder. A large chunk of readers will actually be attracted by the title and the description, so they need to be catchy and informative. It should be comprehensive enough to capture the message of the write-up.

Irrespective of the body’s content quality, if the title is not impressive and does not summarize the content, not many people are going to pay attention. By using the main keyword once in the title, you not only make proper use of the keyword, but also point at the topic of discussion in the post.

Experts vary in opinion in matters of the importance of meta description. While some believe that the description is slowly losing significance, others think that since the meta description is displayed below your website URL in the search results, it definitely has some role to play in the search results.

Off late, Google is allowing writers to compose 158 characters for meta descriptions.

Spread your Content by Connecting with Influencers

Did you know that influencers in your industry can help spread the word? If the blog is really worth it and has already reached high search engine rank or people are searching for your blog, there is hardly anything to worry about. But, in case you are not sure of its success, there is no need to bite your fingernails in tension. Thanks to the influencers, your content will reach a huge chunk of your target readers. They can link to your content on their own blogs and websites. Even though the connection process with influencers is time-consuming and takes a lot of effort, once your influencer marketing network grows into a strong one, distributing your content is a lot easier.

Get it Done with a High Page Load Speed

The images on a page need to be light and optimized, so that the page loading speed is not compromised in any way. This is a strictly SEO configuration aspect.

As a digital marketer, one must make sure that the website content of your client has some value and serves the purpose of the people reading it. Try the above-mentioned tips to improve your ranking.

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