May 8, 2023
Table of content
- Introduction
- The importance of SEO for businesses
- Introducing ‘outsourcing SEO to a professional company’
- Specific techniques that an SEO company can use to improve a website’s search engine ranking
- Publish relevant content
- Update your content regularly
- Blogging
- Meta data
- Have a link-worthy site
- Use alt tags
- Examples or case studies of businesses that have improved their online visibility and attracted more traffic to their website with the help of an SEO company
- The cost-effectiveness of outsourcing SEO
Source: https://www.seosingaporeservices.org/seo-should-you-outsource-to-seo-agency-or-do-it-in-house/
In the wake of unprecedented business transformation in the past few years, it is motivating to find that small business leaders remain optimistic about growth in 2023, especially considering a looming recession. When it comes to search engine optimization, there is a lot at stake for most businesses. However, we will come across organizations that believe that they are going to manage it internally. As per the survey, 83% of small businesses will increase their expenses on outsourced business services in 2023. This study reveals that most small businesses are continuing to invest heavily in business operations to fuel their growth this year.
Moreover, if you are a business owner, you have likely heard about the benefits of SEO. Being measured by both quantity and quality, it combines several elements that use a data-driven approach. In addition to traffic growth and visibility, it contributes significantly to your authoritative voice. Search engines are the starting point for most of the online activity, including browsing for products and services. The user is explicitly looking for information related to the queries they enter search engines, which are highly targeted.
Therefore, if you have a product or service related to the query, it is beneficial to provide relevant content. Most searches select the first links on the page. Therefore, it’s essential to have a strategy in place to get listed at the top. Implementing a successful strategy can be complex and time-consuming, but with professionals by your side, the process is streamlined.
The most cutting-edge SEO technologies are typically only available to SEO agencies, making it costly or challenging for marketers to justify purchasing the entire suite. Additionally, it may take years to fully understand and utilize the power of tools like SEMRush, Moz, and Ahrefs, as well as more advanced enterprise SEO tools like seoClarity and BrightEdge. With SEO outsourcing, you have access to both SEO skills and expertise in relevant fields. This implies that your business receives access to a full team of digital specialists, tools, and resources to assist with your demands when it outsources SEO services to a digital agency.
In this blog, let us explore the different facets of SEO and the benefits of outsourcing to an SEO company.
Challenges of DIY SEO
One of the biggest challenges for small and medium-sized businesses (SMBs) is finding solutions to compete with larger corporations. By performing your own SEO, you may level the playing field. However, this can be a risky move because it’s easy to make errors that harm your visibility and ranking.
Here are a few prominent challenges to SEO:
- Its hard to understand where to start
Self-service SEO has a lot to offer small businesses. After all, there are plenty of free resources online, and getting started shouldn’t be all that difficult. The truth is that DIY SEO frequently causes more hassle than it is worth. It’s challenging to know where to start. You must be aware of the search phrases your clients use to locate your goods or services. Secondly, once you’ve identified your target keywords, you need to make sure that they are both user- and search engine-friendly when incorporated into your website. Finally, you must continuously assess your progress and revise your plan as necessary. Since the SEO industry is constantly evolving, it’s critical to follow the most recent developments. Therefore, if you want to make sure your site is well-optimized and remains updated, it is recommended to leave SEO to the professionals.
- Difficult to ascertain the industry’s best practices
It can be challenging to stay on top of the most recent best practices in SEO because it is a complex and dynamic industry. You might not be aware of the most recent modifications and how to execute them if you decide to handle your own SEO. You can therefore unintentionally end up inflicting more harm than good. For instance, keyword stuffing, which was formerly a common SEO strategy, is today viewed as an antiquated and spammy practice. You risk receiving a Google penalty if you overuse keywords on your website.
- Time consuming and steals time from core business
Since maintaining a high SEO ranking may be a full-time job in and of itself, many companies choose to outsource their SEO to specialists. Some business owners, however, believe they can save money by handling their own SEO. While it is possible to perform your own SEO, it’s crucial to keep in mind that doing so will probably take time away from your primary business because effective SEO demands a substantial time and energy commitment.
Examples or case studies of businesses that have struggled with DIY SEO
- JcPenny:
Google penalized JCPenney in 2011 for employing unethical SEO practices. To improve JCPenney’s search engine rankings, the business hired an SEO agency that employed spammy links and other dubious strategies. Due to the company’s removal from the search engine results pages (SERPs), there was a considerable drop in visitors and earnings.
- Interflora:
Google penalized Interflora, a UK-based flower delivery firm, in 2013 for breaking the search engine’s rules. Advertorials, which are sponsored pieces of material crafted to resemble editorial pieces, were being used by the business to raise its search engine rankings. Because of this, Interflora’s traffic and sales decreased when it was absent from Google’s SERPs for a few days.
Benefits of outsourcing SEO to a professional company
The effects of outsourcing something as important as SEO can be profound for both your company’s performance and the efficiency of your internal marketing staff. It could have either a beneficial or devastating (bad) influence. It’s hazardous and takes time to win; it’s a long game, but it may undoubtedly be one that pays off.
Here are the top benefits of outsourcing SEO to a professional company:
- Expertise
You may access tools like content creation and link development by outsourcing SEO, but this is just the beginning. It also links you with skilled experts. Consequently, you are not required to develop your strategy in secrecy or by yourself. In actuality, most of the white-label partners favor cultivating long-term ties with customers. When you rely on a company partner for SEO knowledge, you may utilize both of your advantages. The white label SEO provider knows how to boost your online visibility, while you, the SEO reseller, are familiar with your clients and your goods.
When selecting a company, you should explain the following about the priorities of your company:
- Long-term business objectives
- Short-term objectives
- brand attributes like tone and mission
- Improving the caliber and authority of your website by including the keywords and phrases you want your business to be known for
- Before entering a relationship, you should ask a company that outsources its SEO additional questions.
This data can be used by knowledgeable SEO specialists to create an all-encompassing digital marketing strategy. Who doesn’t love assistance that could help their firm succeed greatly? The biggest advantage of outsourcing SEO that you never knew you needed might be having access to expert SEO knowledge.
- Access to specialized tools
The most cutting-edge SEO technologies are typically only available to SEO agencies, making it costly or challenging for marketers to justify purchasing the entire suite. Additionally, it may take years to fully understand and utilize the power of tools like SEMRush, Moz, and Ahrefs, as well as more advanced enterprise SEO tools like seoClarity and BrightEdge.
The range of services provided by digital marketing firms also includes SEO. You have access to both SEO skills and expertise in relevant fields. This implies that your business receives access to a full team of digital specialists, tools, and resources to assist with your demands when it outsources SEO services to a digital agency.
- Staying updated with industry trends
Keeping up with changes in online marketing is crucial to developing good SEO. Every time Google modifies its algorithm, for instance, the SEO industry is affected because SERPs are affected. You can trust your white-label SEO partners to be competent and up to date with these types of updates when your company outsources SEO. They’ll be aware of how to organize, manage, and place your company where it needs to be.
When your team is smaller and you have fewer resources available, it’s easy for something to be overlooked or disregarded when an update occurs. You want the advantages of white-label SEO services to have your back when your company lacks expertise in these kinds of fields. The partnering organization can allocate more staff to optimize processes and strategies because it has more employees, saving you time and effort. This strategy can improve your company’s general quality and effectiveness.
- Faster results
A digital agency or SEO service provider can take what you already have and support it with a full digital marketing strategy, including a keyword strategy, lead generation, content marketing strategy, etc., so you can start seeing results from the content and traffic you already have right away. This is especially true if you already have a fair amount of organic traffic. On a site with otherwise respectable traffic and content, developing and implementing a proper SEO strategy can frequently result in relatively quick results. Additionally, by outsourcing SEO, you can avoid the delays that typically result from internal pre-planning and planning followed by execution.
Examples of case studies of businesses that have benefited from outsourcing their SEO
Emily Schuman, the creator of the lifestyle blog Cupcakes and Cashmere, spent years struggling with DIY SEO. Despite her best efforts, she was losing out on potential traffic and income since her website did not perform well in search engine results pages (SERPs). Her website’s search engine rankings considerably improved once she outsourced SEO to a company, and as a result, her traffic and earnings surged.
Park West Gallery: To enhance its online visibility and draw in more clients, Park West Gallery, a renowned art dealer, partnered with an SEO firm. The agency assisted the business with search engine optimization, the creation of excellent content, and the development of links from other well-known websites. As a result, Park West Gallery’s website traffic and sales significantly increased, and its search engine rankings improved.
Techniques SEO companies use to improve a website’s search engine ranking
- Publish relevant content:
There is no alternative to outstanding content. Quality, authoritative content is the primary factor affecting your search engine rankings. The more visitors your site receives, the more authoritative and relevant it becomes because of the quality material you’ve generated with your target audience in mind. Each authoritative content page on your website has a specific keyword phrase that you should identify and target. Consider the search terms your reader could use to find that page.
Content has the most impact on search engine rankings over the page’s URL, title, and headers. The opening and closing paragraphs should contain your keyword phrase once or twice each, and the remaining paragraphs should contain it two to four additional times. Be in command. Link strategically to additional resources and information, both on the main website of your organization and on other helpful websites.
Don’t forget to highlight these keyword phrases, but don’t go overboard. However, you still want your writing to read naturally. Never compromise your writing quality for SEO. The finest pages are those that are written for people, not search engines. Find new content opportunities by learning more about SEO marketing.
- Update your content regularly
We have undoubtedly made it clear that we care a lot about content. Likewise, search engines. One of the best ways to gauge how relevant a site is by how frequently its information is updated, so make sure to do this. On a regular basis (every semester, for instance), audit your content and update it as necessary.
- Blogging
Your departmental news blog’s keyword-rich content creation can help improve your search engine rankings. Linking to relevant CMS webpages and blog posts when doing so will help the reader understand the subject matter better or provide them with further details.
- Meta data
Each page on your website should have a space between the head> tags for metadata—information about the page’s contents. If you have a CMS site that was created by the UMC web team, this information will already be pre-populated for you. However, as your site evolves over time, it is crucial that you review and update the metadata.
- Have a link-worthy site
By including pertinent links within the content, you can increase your authority and trustworthiness. Try writing the name of the location in place of “click here” links. Use descriptive links whenever possible to connect keywords; this helps your website’s SEO and benefits all readers, including those with disabilities or who are visually impaired.
- Use alt tags
Use alt tags, or alternative text descriptions, to always provide your image and video media with a description. They are essential, especially for people who use text-only browsers or screen readers, as they enable search engines to find your page.
How is outsourcing SEO cost-effective?
Outsourcing SEO can be cost-effective for several reasons, as mentioned below:
- Low labor costs:
Outsourcing to countries with lower labor costs can reduce the cost of SEO services. For example, the Philippines offers competitive rates for SEO services.
- Expertise pool of SEO experts:
By outsourcing, businesses can acquire access to a large pool of SEO experts with specialized knowledge. It can help them get maximum value at a low price, which can contribute to a higher ROI.
- Reduced overhead costs:
There is no longer any need for businesses to invest in hiring and training in-house SEO staff, helping you save on overhead costs.
- Scalability:
Outsourcing allows businesses to leverage their SEO efforts without having to hire or fire anyone. Flexibility can help maximize ROI by allowing businesses to allocate resources towards the right strategies.
- Increased efficiency:
SEO has streamlined processes and tools that allow them to work efficiently and effectively.
Outsourcing SEO can offer a higher ROI by leveraging the expertise of the agencies, offering better tools and resources, reducing costs, and allowing businesses to maximize the efficiency of the SEO campaign.
Conclusion
SEO is a crucial tool for running a business website because it will help you perform effectively in search results. But to achieve this correctly, you need the right equipment, specialists, skills, and time, so everything falls into place. Outsourcing is a great way to jumpstart the process, and the right agency can offer you an added advantage when it comes to capturing customer interest. By outsourcing SEO services, businesses today have experienced growth. They are concentrating more of their efforts on online marketing. Both in-house and external SEO teams have advantages and disadvantages, but for most businesses, the outsourcing strategy is the most effective. It is recommended to let the personnel focus on significant tasks unrelated to search marketing. Get in touch with a professional SEO company and make the first move towards outsourcing your SEO services.
