If you have not already tried before, choosing the right search engine optimisation (SEO) is difficult. Why? It is because the availability of several similar options can confuse anybody. Many of these companies are likely to offer SEO guarantees, such as promising ranking your website on the first page of Google or money-back claims if they fail. While it can be tempting to choose an agency based on such guarantees, it is an indication for you to seek a reputed provider of SEO services in India. However, if you are stuck in a dilemma, continue reading to understand SEO guarantees and whether you should trust them or not.

What Is A Guaranteed SEO Service?

Guaranteed SEO means that a company offering SEO services is capable of boosting your online placement, visibility and traffic to help you earn noticeable profit from the investments you make. It also means that you will witness more than half of the medium competitive keywords on the first SERP of major search engines including Google and Yahoo. An experienced company, which has a thorough understanding of the optimisation techniques and processes, can also work on a deadline if the keywords are highly competitive, but will never claim guaranteed results within a short period because SEO is complex and considers plenty of different factors when ranking a website or its pages.

Which Company Can Guarantee SEO ranking?

No SEO company India or elsewhere can guarantee high SEO rankings, but established firms can assure you significantly improved rankings and an approximate period during which it will become possible. Technically, the sole reason why search engine ranking cannot be guaranteed is because of not having any control over the algorithms, which is the primary element affecting webpage rankings. But, if a company has existed for years and is well-versed in using the appropriate methodologies, it can fairly meet the claims, but only about the improved outcome rather than particular ranks or deadline.

Why Should You Prevent Hiring Companies That Offer SEO Guarantees?

Often, choosing a company based on its guarantees brings great risks and negligible results; worse, ranking and brand-image damage. If you are wondering, here is why:

Google Warns Against Guaranteed SEO

The most important reason behind avoiding opting for a guaranteed SEO company are the search engines themselves. Google bluntly asks companies to not choose such services, saying that your SEO team should be able to provide practical improvement estimates. In case if someone promises top-notch results in a short time, it is not the company you need. Search engines state that nobody can ever guarantee the highest rank but the ever-changing algorithms. So, you should always look out for professional SEO services in India instead of unrealistic claims.

SEO Strategies Vary For Every Company

The difficulty level and tactics required to rank relies on many factors like the competition in your domain, the popularity of the chosen keywords and phrases, as well as the location. If an SEO company is offering the same guarantee to every client, it is not even close to meeting your business needs. To get the desired results, find an established company that addresses your goals.

No Company Can Guarantee What They Cannot Control

Even the oldest thriving SEO agency cannot control the rankings. Since it is no secret, guaranteeing something that exceeds your control leads to questioning the authenticity of the company in question. This is not the only thing; numerous elements influence search engine rankings.

Search engines like Google cleverly drop hints about the criteria for their ranking algorithms, but nobody apart from Google knows what their algorithms look for. Since the algorithms continuously change, most Google employees are unaware of all the factors that go into its algorithms. Apart from SEO techniques, many other elements impact your webpage rankings.

Things like the reputation of your brand and competitor businesses using the same keywords as you. Additionally, if your company offers defective products, it can hamper your ranking as well. No foreign or SEO company India will be able to influence search rankings. The only difference is that the experts are great at discovering what can help boost ranks.

Bad SEO Strategies Will Hurt Your Reputation

Do you believe SEO services with guarantees offer no risk? Can you move to the next providers if the first fails? You will eventually recover if you suffer ranking damage but it will take time, and longer if your website has faced penalties while working with the previous company. You will receive penalties if your SEO company uses black-hat techniques. It is time-consuming to recover and re-establish your search engine reputation.

Associating with the wrong agency with fewer skills and experience means risking your ranking and brand image. Even if your company is able to climb the ranks, it will be less and also wastage of your money and time. Be careful of any company trying to engage you in a long-term contract.

While many other reasons suggest avoiding SEO guarantees, the above-mentioned points serve most of the purpose of understanding why guaranteed SEO services are best avoided. You can easily conduct diligent research to determine who you think can help you achieve your business goals. The Internet has made this process relatively easy. Shortlist a range of companies you think suit your needs, and select the best option out of them.

Consider hiring an SEO company that helps you understand the process and answers your questions regarding the strategies. When choosing SEO services in India, work with an agency that is open about its methods and successes; a sign of trust and credibility. The best way is to take a quick peek at the resources it has on the website, and also if it has enough to prove it is legitimate and provides clients with effective SEO. Not the case? Move on to your next selection.