Launching a new site is not difficult these days. There are plenty of web development tools available for free and the cost of hosting a site is also quite affordable. The true challenge is to make a site popular. If you consider the World Wide Web as a sea, then your site is like a small island in that sea. So, it is hard to draw web users attention to your site. Every webmaster dreams that his site will be listed in the “most popular websites”, but only a few attain the Holy Grail. Some employ affordable SEO services providers to gain better SERP ranking and some concentrate on PPC to get noticed.

I have said the word “popular” several times and you may ask what is the key metric that decides which site is popular and which one is less popular? The answer is “Alexa ranking”. If your site is popular, it will receive a high score from Alexa. If you have some basic idea about SEO, then you must have heard the term “Alexa ranking”, but in case you have not heard anything about it, let me share my knowledge with you.

Alexa is an online information company by Amazon. It calculates and maintains the ranking data of a site according to its performance. It offers a metrics that defines the quality of your site. It is similar to the grading system in schools. The highest grade achiever gets the top spot and the rest follows.

So, how the ranking is decided? Per day total visitors and page views decide the Alexa ranking of a website. That means the more people visit your site, the better ranking it will achieve. Alexa gives high importance to the traffic that pass through their system. How? If majority of your visitors have installed Alexa toolbar in their browsers, then whenever they will land on your web-page, the website ranking will increase.

Since you have a better idea, now is the time to discuss the ways to Improve Alexa ranking.

Bring as many Visitors as you can:

People will only come to your site if it ranks high on search engine result pages. There are millions of companies offering the same products or services and securing a position among the top 10 results for any keyword is a huge challenge. You have to spend time on search engine optimization to rank high on Google, Bing and Yahoo SERPs. You can always hire an affordable SEO services provider to improve SERP ranking. However, if you are not ready to hire a SEO company right now, here are some techniques to improve web traffic.

1. Post articles in your blog regularly.
2. Request the viewers to share your website among their friends.
3. Start writing guest posts for the sites related to your niche.
4. Embed relevant keywords in the web content, page title, description and domain name.
5. Always use Alt tags in images.
6. Use Anchor tags.
7. Try to acquire quality backlinks.
8. Utilize Google AdWords to bring paid traffic.

Install Alexa Toolbar in all the Browsers:

As a web-master, you must visit your site several times every day. If you use a number of browsers, then install Alexa toolbar in each one of them today. Since the company tracks the user data through its toolbar, you can help it track your activity by installing the toolbar.

Develop Alexa Widget:

You can easily develop the Alexa widget. Once created, paste the JavaScript code for the widget on your HTML page. After installation, the widget will show you the ranking stats of your site on every web page.

Tell your Fans to use the Alexa Toolbar:

As I have already stated that the number of visitors using Alexa toolbar affects your ranking. Therefore, you should encourage your visitors to install the toolbar in their browsers. If you have a blog, write a post highlighting the benefits of the toolbar. The post will encourage the readers and serve your purpose.

Go to Alexa.com for Verification:

You should verify your site by visiting http://www.alexa.com/siteowners/claim All you need to do is sign up with a new website account and then put the Meta tag in the header section of your site. If you have a WordPress based blog, then you can use plugins like Certify to claim your site effortlessly.

Quality Backlinks can make a Difference:

Search engines, especially Google gives high importance to quality backlinks. Backlinks not only connect one web page with another, but also work as a recommendation. If you are thinking, “how backlinks can Improve Alexa ranking?” then let me help you understand.

Quality backlinks increase the page rank. Good page rank helps you get a position in the top SERPs and when a website gets a spot in the top 10 search results, millions of people visit it. Alexa counts the per day total visitors and thus, your ranking improves.

Publish Informative Content:

Choose relevant and interesting topics for blog posts. Articles related to SEO and SMM are very popular among web users and webmasters like to read such posts. The good news is that most of the webmasters install the Alexa toolbar in their browsers and hence, when they come to a web page, your rank improves.

Offer Social Sharing Option:

Embed Facebook Share, Google +1 and Tweet button in your blog to help visitors share your articles on social media sites. Social media sharing can bring thousands of new visitors everyday and leave a positive impact on the ranking.

Don’t Forget the Website/Blog Directories:

Blog and website directories contain sites category wise. They help you get popular inbound links. The links will bring regular visitors and thus, improve Alexa ranking. Some useful website directories are Yahoo and Dmoz. Some important blog directories are Boing Boing and Technorati.

You can follow the aforementioned techniques to improve your Alexa ranking. However, the list is long and the process is tiresome. Therefore, you can also contact a local affordable SEO services provider for the job.

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