2020 has been rather unprecedented. The Coronavirus pandemic has affected every possible level of human life. Understandably, it had some unforeseen effects on business in general. Further, it had brought forward some significant changes in the domain of e-commerce as well. A large number of customers shifted their transactions online due to retail closure. It has accelerated the growth of e-commerce at an unexpected rate. Besides, the shopping behavior of homebound customers has dramatically changed. Consequently, the business trends forecasted for 2020 did not materialize as expected. But, it generated some new trends for e-commerce that are expected to continue in 2021 as well. Along with brands and retailers, Indian SEO companies are also trying to grasp the changing trends to stay ahead in the competition. 

A New Challenge For The E Commerce Industry 

As online sales have accelerated during the past few months, it has brought along a remarkable chance for the e-commerce industry to expand their business. While established brands and retail platforms are showing a steady growth under the new circumstances, many new entrepreneurs have ventured into the domain to make the most out of the novel opportunity. But, with increased demand, the competition has also increased significantly. Given the dynamic nature of the industry, companies need to cater to the demands and needs of the consumers in this novel situation in order to sustain in the long run. Therefore, those who can grasp the changing market trends and design their strategies accordingly, are expected to outdo their competitors. 

Opportunity For SEO Companies 

According to reports, e-commerce is projected to reach the mark of 5 trillion USD in sales this year. Therefore, brands are eagerly trying to adapt to the new business environment to ensure their sustainability in the steep market competition. In this situation, front end website and app developers have a unique opportunity to boost their business. The merchants will now require unique and novel features for their digital sales platform to attract more customers and eventually, retain them. Therefore, if you are a part of an SEO company India, this is the right time for you to understand the changing market trends too, and revamp your strategies accordingly to provide better services to your clients. In this blog, you will find the major trends that are expected to dominate e-commerce in 2021. Keep them in mind as you work on your next project of the online store or app development.  

The Emerging E Commerce Trends  

In 2021, technology and digitization have taken the front seat driving the market growth. While it gives customers an improved buying experience, it also provides sellers with new opportunities to attract and retain more customers. Therefore, while determining the market trends for 2021, experts say that innovation and disruptive technology will take major roles in shaping the future of e-commerce. Here are the most significant trends that companies should look out for this year, 

Omnichannel Shopping

 Omnichannel retailing refers to the method that provides customers a consistent and seamless shopping experience across devices and channels. In a report published in 2014, users responded that they use multiple channels during the shopping journey. However, with the increase in smartphone usage, the number of omnichannel users is likely to grow even more. To retain this customer base, e-commerce platforms will have to optimize their websites for smartphones. Mobile applications and PWAs are even better options to provide omnichannel shopping. Personalized shopping options at every step of the purchase will ensure a smooth user experience. 

Analytics Will Become More Instrumental 

As the previous years, analyzing customer data will be of immense value for e-commerce in 2021. However, with an increased number of first-time buyers, it will become more important this year. Moreover, segmentation is positively going to go beyond loyal customers and one-time buyers. Using their browsing history and shopping behavior, online retailers can design an improved shopping experience to attract these first-time buyers using advanced analytic tools. This will also be an opportunity for Indian SEO companies to develop their keyword research. 

AI And AR Are Going To Be Major Drivers Of E Commerce 

As the online sellers will continue to upgrade their platforms, the use of artificial intelligence and AR technologies will increase accordingly. AI can act as the in-store associate to guide users through their journey, guiding and recommending them by analyzing their past shopping behavior. On the other hand, the customers cannot physically inspect or try on the items they intend to purchase. To this end, augmented reality (AR) can be instrumental to eliminate this barrier. By using AR technologies, customers can thoroughly inspect a certain product before they buy it. Therefore, if you implement AR and AI in your e-commerce platform, be it a website or mobile app, you will likely experience an increase in sales, and most importantly, a decrease in your return rate. 

Online Sales Will Go Beyond B2C Products 

Due to the unforeseen closure of physical stores, online retailers have acquired a large number of first-time buyers. Once you get hold of this new customer base, you might want to develop an effective strategy to retain the clientele. Moreover, the disruption in the conventional marketplace has widened the scope of online sales. In the last year, people have turned to online shopping for all their essential needs. As a result, online shopping is not limited to gadgets, fashion, and food anymore. Thus, it opens new routes and opportunities for businesses to reach more potential customers. However, this trend may slow down once the restrictions slow down with time. But, it certainly won’t stop. Therefore, with effective strategies, online retailers can increase their sales, even beyond B2C products.  

Taking Advantage Of The Trends 

For online sellers, the most significant benefit of the changed scenario is the volume of new customers. However, the first requirement of utilizing the advantages is to improve your search result ranking. You can take support from any reputed Indian SEO Agency for this purpose. Further, without relying on retail platforms, brands may develop their apps and websites to reach the customers directly.