In business, some words can take you to the zenith of success. You have come a long way from the days when you could bag almost everything with a ‘sorry’ or a ‘please.’ Your needs have changed and so has the business scenario. Special words are still there, but you need to know what they are. Keywords can get you the desired rank and visibility, but you cannot just hold on to a set of keywords generated a year ago. Hire an SEO company in India to make sure that you can reach out to a larger clientele with the right set of keywords. Today, we are going to discuss about the new tools that can ensure effective ranking for your site.

Yes, it is true that keywords are the steps to the top of the search engine ladder. However, it is important to know what keywords are most suitable for your site. In order to optimize your site by using the right keywords, an SEO expert can use the following tools.

Let us check out some of the favorite tools of 2016.

# SEMrush

This tool tells the SEO expert about the keywords used by visitors from a multinational background. The expert comes to know about different types of keyword data for competitors and your own site. They analyze the information and get long-tail keywords to optimize your site. The best thing about SEMrush is that you get to know which keyword is used most to visit your site; who are your primary rivals and what results you get from which keyword.

An expert in an SEO company in India is aware of the benefits of using SEMrush and can therefore, coax you to dole out that extra penny for reaping the ultimate benefit. The tool is perfect, if you want to advertise your business for PPC and SEO campaigns.

# LongTail Pro

Did you know that this tool is available free for the first ten days? You can learn about the competitiveness of a keyword with the help of this tool. LongTail Pro goes through all relevant data and metrics before offering results from marked from zero to hundred. If the result is zero, it means that there is no completion, but if the score is 100, it means that there is immense competition for a particular keyword.

Another important feature of this tool, which an expert in an SEO company in India can make use of, is its power to generate keywords for every term you feed into the software. It might surprise you, but the truth is that you can come across eight hundred keywords for each term. Not just this, there is more. SEO experts can see the first ten results on Google for that specific term, number of backlinks to that domain, etc.

# Google Adwords: Keyword Planner

This is probably the oldest way to generate keywords for a business. SEO experts enter a few terms and the planner comes up with keyword suggestions along with an account of how difficult it is to rank a keyword.

When a searcher enters a word into Google, the search offers you a series of suggestions. Let us consider that a searcher enters the term ‘lake.’ Google immediately offers a chain of long-tail keywords. However, there is a problem with this approach. The auto-complete results show only those keywords which start with the word entered by the searcher. In order to see other related long-tail keywords, the searcher has to scroll to the bottom of the page and find for related keywords under the heading Related Searches.

The professional from the SEO company in India can use tools to bring you all keywords related to your search term.

# SECockpit

This tool can analyze till two hundred keywords every sixty seconds. The average keyword analyzing tool can complete one keyword’s analysis in one minute. Thus, you can well imagine that SECockpit gives tough competition to its contemporaries as far as speed is concerned. SEO professionals can also see the top 10 websites for a specific search term on Google. The professional may also scrape keywords suggested by Google.

# Answer the Public

This tool uses your keywords and combines them with prepositions to present some keywords. You can avail the suggestions in the form of a list or even a wheel. The tool offers keyword suggestions based on questions. This means that the keywords start with question words like, why, how, what, which, etc.

Google wants your content and advertisements to answer the queries people have. With answers to popular questions, you can easily bag the position you have been yearning for.

Change your approach with the changing business environment. An SEO company in India can offer your business the visibility it deserves. Experts in these companies use advanced tools to search for the correct keywords that can effectively rank your business on Google.

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