February 7, 2019
The new Cross-Device capabilities in Google Analytics recently got introduced. Now, you will be able to understand the journey your customers are taking via their devices when they communicate with your website. You can get a total view of the effects of your marketing, letting you to run smarter campaigns that offer more customized experiences to your customers.
Cross Device Gives a Clear Picture of Your Website Visits
Google Analytics Cross Device reporting considers the people who visit your website several times from various devices. There is no more need for you to check metrics in Analytics that displays two independent sections, like one on mobile and one on the desktop. Now, you will be able to see when users visited your website from two separate devices. You can create a more informed product and take the right marketing decisions once you understand the device interactions as a portion of a broader customer experience.
Suppose you are a marketer for a travel company. The new Acquisition Device report let you know that plenty of your customers visit your website first to do their primary research prior to booking a trip later on the desktop. On the basis of that information, you might decide to focus more on mobile ad campaigns to reach potential customers when they start planning for their trip.
Besides the Acquisition Device Report, you will also have access to other Cross Device Reports like Device Paths, Device Overlap and Channels. The Cross Device Reports only display collected and anonymized data from people who went for personalized advertising as users can back off at any time.
Make a Strong Connection With The Genuine Customers
After the introduction of Cross Device features, you can make the most of Google Analytics to create smarter audiences according to the actions people take on different devices. By this way, you can offer more convenient and useful user experiences. For instance, you are a shoe retailer and are willing for an exclusive promotion with your most genuine customers. People who have bought more than $500 in shoes on your website in the past one year via any of their devices. When a group of customers purchases shoes worth $300 on their phone another $300 on their desktop, they are just as valued as the other group who invest $600 on a single device.
Analytics now accepts that the two groups of customers invested the same amount on your website, in reality, letting you build a more precise audience list to reach your potential customers. Investment is not the only way of segmenting and creating audiences. You can also opt for re-marketing campaigns to connect to audiences dependent on the number of times users visit your website via multiple devices.
Start Using Cross Device Features in Google Analytics Today
Before starting to use the latest cross devices capabilities, do visit the Admin section of your Google Analytics account and select the setting to activate Google signals. You do not require to upgrade your website code or take extra help from a developer.
By using the advanced beta features in Google Analytics, you will certainly gain a better understanding of your customers’ journey via multiple devices. This will let you create more useful and convenient experiences for your customers.
