Social Media Strategies In 2020 That Would Never Make You Look Back Again!

April 14, 2020

Social media marketing is on the rise as more and more business owners are trying to make use of social media platforms. Since major social media channels cover everything from the necessity to the pastime in daily lives, SMO services have become very important. Check out some of the trends in social media marketing.

Table of Contents

1 Live Streaming
2 Augmented Reality (AR)
3 Facebook Horizon
4 Micro-Influencers
5 Personalization

Live Streaming

With live stream, you can up the engagement of a brand. Some medium-sized brands have even faced several impressions by live streaming useful content on Facebook. Today, unfiltered and live videos are changing the face of social media completely and sites like Twitter, Facebook and Instagram are successfully running their live streaming. In fact, they may add new features to it. Facebook Live is so popular that some start-ups are using to create their stories.

Augmented Reality (AR)

Augmented Reality (AR) is what business owners have sought for long. With the help of AR, Snapchat has devised filters that let users take a selfie with their Bitmoji character. Soon a user will be able to click a selfie with the preferred celebrity. This defines that brands could be able to display their products into the timeline of social media users with AR.

Facebook Horizon

One of the social media marketing services is Facebook Horizon in which friends can connect with each other in a VR space. Also, Facebook is the owner of Oculus, an American technology company. Hence the fact that Facebook worked on Horizon is not a surprise.

Micro-Influencers

Nowadays, Instagram, Twitter and YouTube have thousands of influencers, who in turn have millions of followers. People from all over the world check every tweet, post or comment from them religiously. These micro-influencers can lend a hand in marketing the business through SMO services.

Even though such micro-influencers have fewer followers compared to key social media influencers, they surely draw some attention. This is because micro-influencers have become experts in their domains and their views hold importance among followers. Also, such individuals can be trusted and have a huge ability to promote brands.

Personalization

With the help of personalized customer experience or personalization, you can not just build a relationship with customers but also retain it. When a customer gets a personalized notification from his favorite shop, he may end up buying it.

So, keep an eye on the trends in social media marketing services, and very soon your business will be on top.