Improving the ranking of a website is the full-time job of any SEO company in India. Highly experienced professionals have a well-laid-out list of SEO items that they check regularly when they are trying to improve indexing and ranking issues. Similarly, any reputed Indian SEO agency also does a comprehensive technical SEO audit for improving the brand visibility of their clients. 

In this article, we will share with you a comprehensive guide to technical audits, which is easy and can be done quickly. The SEO audit we have shared with you covers all the bases that include ranking, indexing, and improving visibility in Google search results. 

• Optimize meta titles and meta descriptions 

Check whether the Meta titles and descriptions contain the primary keyword and your main selling point. A short and crisp meta description will attract more viewers to visit your website from the search engine pages. 

• Enhanced user experience 

User experience is one of the significant factors that can impact your ranking as well as the purchasing decision of the viewer. Therefore, you should hire a reputed SEO company in India to improve the user experience. Some of the improvements that you can do include, changing your colour scheme to match your branding, and writing interesting headlines that can be used as clickable links. You can also insert images and videos that are relevant to the subject to make the content more interesting. You should also improve the navigation of your web pages. 

• Look for keyword cannibalization 

If you have multiple web pages on your site with identical keywords, then they will compete for the traffic. Such competition can lower your ranking and reduce visibility. You should do a site search under a topic to check whether there are identical URLs. If there are identical keywords on other pages, then redirect the weaker page or you can also combine the contents into a single page. 

• Check for indexing issues 

When marketing a website, the Indian SEO agency looks at and solves errors like missing pages, 404 errors, server errors, duplicate content, and crawl issues. Additionally, there may be other issues like permanent redirect, slow loading time, lack of mobile-friendliness, and low-quality content. Any one of these issues can force Google to ignore your website. 

• Keyword optimization 

You must check whether your website content is fully optimized with relevant keywords inserted organically. You should regularly check for keyword opportunities, wherein your competitors are active, but you are not. You must create content for those topics with the right keywords. Use these keywords in your meta descriptions. You should also focus on improving your internal linking strategy and make use of optimized anchor text in the links. 

• Remove any duplicate content 

Duplicate content will stop Google from indexing your website, affecting its ranking. This can happen if you have created multiple domains or even if you are publishing the same content in multiple formats. If you have duplicates, then you can use 301 to redirect. You can also limit contents that are either same or have the same copyright notices. You can also add canonicalization to inform Google about your preferred URL. 

• Analyze the loading time 

One of the things a professional SEO company in India look for when they are auditing for SEO issues is the loading time of your website. If the loading time of your website is very slow, then it would automatically increase the bounce rate and lower the conversion rate. A slow loading speed can also impact the ranking of your website.  

To solve the issue, you can optimize the images, and remove any unnecessary scripts and plugins. You can also use GZIP compression on your server and try minifying CSS, HTML, and JavaScript. 

• Mobile friendliness 

Google has introduced a mobile-first policy to rank websites in the search engine result pages. Therefore, make sure that your website is fully optimized for mobile viewing to get a higher ranking. 

• Fix any broken links 

Ask your Indian SEO agency to look for any broken links that would have happened due to content changes, website updates, or even deleted pages. Broken links can impact customer experience. Furthermore, as Google relies on anchor text and page rank to find your content, if these links are broken, then it would affect the ranking of your website.  

This is a comprehensive guide for Technical SEO audit for a website that any reputed SEO company in India broadly follows to improve its ranking and for brand recognition. If you have just started doing SEO work, then it will take some time to go through all these points in detail. However, as you practice more, then you will be able to do it quickly. As a professional in an Indian SEO agency, you can also modify this audit list to suit your specific needs.