The introduction of internet and globalization at the same time opened new vistas for international trade and commerce. It is a widely known fact that any organization that does not have a website or whose website does not perform well is bound to fail in this competitive market. Hence, it has become important for each and every organization, whether it is a profit or non-profit entity, to optimize the visibility of its website on the internet. As a result, the importance of search engine companies has increased drastically over the last few years. The main task of a search engine company is to provide effective SEO services to its clients so that websites can get the desired exposure in search engines. Of late, inbound or pull marketing has also become an integral part of SEO services since both these sectors are closely related

Inbound Marketing

The process of inbound marketing involves advertisement of a company through social media, SEO, whitepapers, e-newsletters, e-Books, video, pod casts and blogs. With the increased use of internet, inbound advertising has become very popular and effective in today’s time. There are many tactics that can be used in inbound marketing.

• · E-mail Promotion – This is a form of marketing where E-mails are sent to all probable customers regardless of their location. This gives the product an unprecedented exposure in the market and also helps in increasing the chances of gaining a positive response.
• · Social Media Promotion – The importance of social media cannot be ignored today. It is an undeniable fact that anything placed on social media draws huge public attention within a very short time. A search engine company can use this advantage of social media in order to make the promotional process easier.
• Community engagement – It increases the reach of the company by taking its products to a larger number of users through the internet.

SEO and Inbound Marketing

It is important for a SEO company to work as a team to deliver the best possible performance. Even companies that have a good presence need to have a good SEO service provider in order to ensure that their website’s online presence and performance in search engines are optimized. A search engine friendly strategy is absolutely necessary in order to increase a website’s online presence as well as to achieve good results in inbound marketing. There are many fields where the SEO team needs to work in perfect collaboration with the inbound marketing team. Analyzing the trends and data of keywords, tracking links and traffic and keeping the site fast and error free require perfect collaboration between SEO professionals and the inbound marketing Team.

It is obvious that with the advent of more and more new technologies, the SEO and pull marketing sector would come even closer to each other. It is the duty of a search engine company to provide effective and efficient services in the related field using the latest SEO tools and making use of both search engine optimization and inbound advertising for optimum results.

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