If you are wondering what went wrong with the content marketing techniques of your company, I would like to ask you a question. Do you write the articles and blogs on your own or do you take the help of a professional blog writer? If not, you can take the help of an SEO company which hires professionals to render the best service that you require to bring traffic to your business. A trained blog writer uses the required techniques to rank blogs and articles about your company in search engine results. Nowadays, users type keywords that provide them with specific information about a niche product.
Before we discuss about the advantages of using long tail keywords, let us probe into the concept of long tail keywords.
Long Tail Keywords – A Quick Glance at the Concept
Long tail keywords are three or four keyword phrases used to search for specific information. They help to generate to-the-point information against any search queries.
For example,
Head term: Dog care.
Long tail keyword: dog care products, dog care videos on YouTube, etc.
Long Tail Keywords Vs Short Tail Keywords
A short tail keyword typed by a user will roll out a range of information, good enough to confuse a user. But, with the help of long tail keywords, users get answers to the specific question they have in mind. Let us see an example which differentiates between a long-tail and short-tail keyword.
- Short Tail: Car seat
- Long Tail: Rear facing car seat
Now, you think and tell me which one of these keywords would help in giving the blogs the ultimate traffic? No doubt, the second one! Since, users are typing in more and more long tail keywords, you as a businessman can go after long tail keywords to ensure that your competitors are nowhere in sight.
Long Tail Keywords – A Sneak Peek Into Its Benefits
Better Conversion Rates
Long tail keywords help to provide proper and prompt answers to the consumers. When consumers get the direct answer to their question, they are most likely to convert. For example, when a user will type ‘rear facing car seat’, he will receive more relevant information than what he will get by typing ‘car seat’.
Higher Rank on Search Engines
By using long tail keywords, you can reach out to a bigger number of customers. In fact, you get to reach out to more than just the target customers. This is because they contain short tail keywords in them. All users typing rear facing car seats are looking for car seats, but not everyone typing ‘car seat’ is looking for ‘rear facing car seats’. Thus, the more detailed you get, the lesser is the competition.
If you maintain a short tail keyword, there are chances of your business getting blown by competition, but if you use long-tail keywords, your business would be in a better position to rank in search engine results.
Smooth Flow of Content
Short tail keywords in blogs, at times take away the exact meaning of a sentence. But, the content writer has to insert keywords as he or she has no option. So, isn’t it better to use a lengthy keyword that will cater to the flow of the content and maintain a rhythm in the blog?
If you can use long tail keywords, it will be a prime strategy to gain success in content marketing. It is a strategy where the core term is part of the entire keyword. Since, consumers can come across relevant information on the Internet by typing lengthy keywords, you should ensure that the blogs written by the content writer have long tail keywords.
The professionals at the SEO company are aware of the techniques that can make your business sore to the greatest heights. All you have to do is to see if the content for your business has long tail keywords, so that whenever customers look for information regarding certain products and services, they come across the content that are posted about your company.
Think like a Customer and Use Long Tail Keywords Effectively
If you want to be the sole occupier of your niche, the power of an effective article or blog will be enough to spell wonders for the popularity of your business. You must be thinking that, it is hard to use long tail keywords. Do not worry, just follow three steps and see the difference.
- Stop thinking like a businessman, think like a customer
- Ask the writer to compose articles and blogs that keep in mind the mindset of the customer
- Make sure that the blogs are posted at regular intervals.
It is essential that you think from the point of view of customers, because the mindset of a business owner will not be able to take you far, in reaching the ultimate success point. It is true that you have ample knowledge about your business, but your business knowledge is not the primary requirement of consumers. Customers want to learn how the products your company sells can benefit them, how is your organization better than others, etc.
Are you still worried about the content marketing of your company? Take the help of a professional writer from an SEO company and avail the services they provide. This done, you can stay relaxed about the future of your business.
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