Creation of URL (uniform resource locator) is crucial in search engine optimization of a web page. Normally some numbers and codes are used for creating these URLs which is not appropriate for a search engine and does not help much in ranking a web page. Further, these coded URLs are not reader friendly and do not contribute in improving ranks. An affordable SEO company is the safest bet for making such improvements for your website.

As an initial step, you should create directories that are short, for instance year/ month. Short directories are easy to remember thereby making navigation more convenient and fast. Both browsers and search engines are benefitted by short directories.

Proper Scripting of URLs

Proper scripting of URLs is essential for better navigation. Instead of creating site names with numbers and codes like ‘wxyz.html’ or ’page p.html’, it is advisable to use a name appropriate to your site such as ‘rules-of-soccer.html’ as your directory.

Using of Hyphens:

The use of hyphens (-) is essential in formation of URLs. While structuring the appropriate url for your site, inclusion of hyphens in the url is considered to be important.

Including Keywords in your URL Structure:

Including a keyword in your URL helps a search engine to locate your page more easily. Ideally, a URL should contain a keyword that is related most closely to your content or webpage. In this way, your affordable SEO company ensures greater viewer traffic to your website. Here, it is important to understand that use of multiple keywords in an URL is undesirable as that reduces effectiveness of a search engine. Use of a single keyword focuses a search and helps in easier identification of your online page. Including the most searched keyword having resemblance to your website should ideally be used.

Using Lower-case Characters:

Another definitive way of increasing your navigation is to use only lowercase characters in your URL. URL in lower case enhances optimization procedure thereby improving your page rank. A higher rank is always desirable as it attracts greater viewer traffic than a lower ranked website.

Use of Directory Name:

Directory name is another criterion for improving navigational methods. In case your website has multiple directories, it is desirable that no two directories should have the same page name. For instance, if there is directory by the name of ‘2013/06/rules-of-soccer.html’, you should not create another directory with the same set of keywords ‘rules of soccer’.

You need to be extremely careful about creating a URL as it is permanent and cannot be altered or edited. Once created, it becomes a permanent address for your website. The processes mentioned above help in creating a website with unique URL. A properly and thoughtfully created URL helps in better navigation of your web page.

Therefore, formation of uniform resource locator being a specialized job is done best by trained and experienced professionals. Another vital consideration in this age of tough competition is to keep your costs down. Thus, for this job, it is advisable to approach an affordable SEO company thereby allowing you to restrict your spending.

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Check out- Effective Guidelines of Using Keyword in Web Page URL

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