If you are wondering about how to improve website ranking, then the first thing that you need to understand is how Google judges a site. Google’s algorithm changes hundreds of times every year and the search engine pays attention to a number of factors while determining website rank. However, the biggest factor that matters the most is the backlinks.

Google not only counts the number of backlinks your site has, but it also evaluates the value of those links. So, 5 links from sites like Wikipedia and Mashable is far more valuable than 8 links from low quality sites. Veterans from any a SEO company will tell you that quality backlinks still matter a lot and guest posting is not the only way to earn it.

Here is the answer to your question- “how to improve website ranking?”

Keep reading the points mentioned below and you will be able to collect maximum number of quality backlinks without spending lump sum amount of money.

# Solve the canonical issue:

Do you think that www.abccompany.com and abccompany.com are same? Technically they may seem like same because both URL opens your website’s homepage, but logically they are not the same. Search engines view www.abccompany.com and abccompany.com as two different pages. Therefore, if you get backlinks to the site, then the links may get easily diluted. So, how do you solve this issue? Simply tell Google that you want all the votes for www.abccompany.com to be counted for abccompany.com as well. Use a permanent redirect from one of the pages to the other to get rid of this problem.

# Identify the Right Keywords:

One of the biggest mistakes that companies make in their link building campaign is that they don’t spend enough time on keyword research. If you run a web design company, then anyone can say that “web design company” and “website design company” are the two main keywords that maximum people are using. However, if you target only those two keywords, things will be very difficult for you. Keyword variation is very important and you should utilize long-tail keywords in your content. Long tail keywords not only make your content less spamming, but also help you get rank for the exact service people are searching for. For example, “web design company in San Francisco”, reduces competition and helps you connect with the right segment of clients.

# Offer Testimonials:

Every company relies on other companies in the same or other niche to supply products or services. For example, a graphic design company may rely on a printing press for brochure design services. So, make a list of companies with whom you work and would like to recommend. Now, contact those business owners and tell them that you would like to write testimonials for them. Generally, all the business websites have a dedicated testimonials page and will gladly accept your offer. Just request them that in return you want a backlink to your site. Since it is a win-win situation for both parties, the possibility of getting backlinks is very high.

# Give Discounts:

Ask any SEO company about their paid marketing strategy and they will tell you that offering a discount on products or services is a great strategy. So, what if you offer such discounts to clubs and organizations? Suppose you own a restaurant and want to bring upscale customers to your eatery. In that case, you can contact a reputed club in your city and tell them that you will offer 20% discount to all their members. The club will post the offer on its site and this way you will get two benefits. First, a quality backlink and secondly, tables in your restaurant will be booked within a few days.

# Donate money:

Ever heard about the term CSR or Corporate Social Responsibility? You often read in newspapers that a corporate house helped an orphanage or built houses for people affected in a natural calamity. Why corporate houses spend so much money on charity? Because charity builds a strong, positive brand image and also helps you get quality backlinks. Charitable organizations enlist the donors on their site as thus, the donors get high quality backlinks. Find a charitable organization and spend a few hundred dollars to earn the love of Google.

# Find out References Without Links:

There can be some websites that may mention your brand name, but never use your site URL. Google will not count such recommendations. Therefore, you have to find such sites and request the website admins to link your website whenever they use your brand name in their content. You may wonder that how will you find those sites? The answer is simple. Subscribe to Google alerts so that whenever a third party site mentions your brand name you will get an alert mail.

# Create Great product:

It is the simplest suggestion that anyone can provide you when you are wondering about how to improve website ranking. People love something unique. Whether majority of consumers can afford it or not is a matter of debate, but when you offer something spectacular, people can’t stop taking about it. For example, if you say that your restaurant offers a $1000 pizza, people will be very interested. They will share the news with others and in order to prove the authenticity of the news, they will share the website URL. So, you will get hundreds of quality backlinks.

# Start a Photo Contest:

This strategy has been successfully applied by fast food giant Domino’s. Request your customers to send their pictures with your products. Upload the photos in your Facebook fan page or Pinterest account to engage the potential customers. Give a small award to the best picture sender. Take help of reverse Google image search to discover the website that use your images. Ask them to credit your site as source and you will get dozens of backlinks within a very short time span.
After reading this article you should not worry about how to improve website ranking anymore. If the aforementioned strategies seem a bit difficult to implement, you can hire a SEO company for guidance.

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