It is obvious for you to feel bad when you launch a new product or service and get flooded with negative reviews. You feel tensed for your SEO and how the negative reviews will curtail your business growth. But, do you know a few negative reviews will not affect your business? Though we all crave positive reviews every time but the negative ones are not that bad for your business. In fact, they can have a good impact on your search engine rankings.

Here are the ways how negative reviews play a positive role in your search engine rankings:

They boost the overall number of reviews

These days people always search for a local business online at first. Google displays several results that reflect how many stars each company has. Apart from that, Google also displays the number of reviews a business has in total. The social proof of your business gets increased with the total number of reviews and does a contribution to the localized search ranking factors. No one is aware of how many reviews can improve SEO. You wish to have numerous opinions as that help search engines authenticate the legitimacy of your business. As per the studies, the total number of reviews have an impact on the way consumers would react to a restaurant’s average acting. Customers depend on mental shortcuts while making decisions. When your site has many reviews, people are likely to read the last one. Target customers only want to find out if your business has a good following prior making an investment decision.

The searchers on Google and other search engines understand that none of the businesses is perfect. The internal SEO guidelines also ask website reviewers to make sure that the best sites to have some bad reviews. You should never ignore the negative reviews and be assured that they would not ruin the image of your business.

They boost your credibility

Target customers get suspicious when they see only positive reviews on your site. As per the reports, customers believe that negative reviews are more credible than positive reviews. When the positive reviews are in moderate number, they can persuade the customers more when they are excess. Too many positive reviews can arouse skepticism among the target customers. As per the research, customers always prefer to read a mix of positive, negative and neutral reviews when trying to find out if a business is reliable. When your site consists of a variety of reviews, customers will stay on your website for a substantial span of time. This automatically upgrades your search engine ranking for a long run. Session duration, i.e., the total length of time spent on a site and time on page, i.e., the duration of time spent on an individual page are two vital factors to consider for improving your SEO.

They are a scope to form relationships with potential customers

When you get negative reviews, you gain an understanding about which departments in your business needs improvement. The genuine negative feedbacks actually help you to take right decisions regarding your business. If you take quick actions for the advancement of your business, it reflects how you value the opinions of customers and you are always interested to take necessary steps. The customers will know that they will be taken care of if anything does not work out and they feel more comfortable to opt for products or services from your brand. Your local SEO also gets better with some negative reviews. Google My Business has got a support page that asks businesspersons to properly handle and respond to reviews. Google never conceals the fact that reviews play a role in local search rankings. The same concept also holds true for the websites of big businesses. Negative reviews always give your business a scope to prove that they are capable of handling their online image by reacting rightly to the unfavorable feedbacks. This also brings a significant improvement in your search engine rankings.

Negative reviews show the real picture of your business

When your brand fails to meet the expectations of customers, they feel disappointed and give negative feedbacks. As per the studies, the words ‘disappointment’ and ‘bad’ were used in reviews by customers for more than 20,000 and 7,500 times. When you go through the negative reviews, where target customers expressed disappointment, you can clearly understand what your business is failing to offer them. Such reviews also give you the scope to show them how you manage the customer disappointment. Negative reviews on your site are helpful for the people who are thinking of buying your products or services as they can learn about what they actually offer. This results in the decrease in returns and increases the number of disappointed customers. Some negative reviews reflect a neutral outlook for your products and services, which boosts the credibility and reliability of your business. A website is any day a great place for the customers to devote their time to. If you want higher search engine rankings, your potential customers need to spend more and more time on your website.

They improve your SEO and content marketing

You need to implement the right SEO strategies after you go through each and every negative review by your customers. It can help you to understand your customers in a better way. You can understand why you could not satisfy the customers and what are the queries they have regarding your products and the services you offer. You need to think about what kind of searches would intrigue another customer to this content. You can create a series of social media posts and blog posts that mention the complaints of potential customers. Negative reviews actually help you to understand your audience in a better way and you will get a novice audience that will complain less than earlier.

You need to embrace the negative reviews if you really want to satisfy your customers for a long run. The bad feedbacks can indeed help you to fulfill your business motives. Such reviews leave an image of your business is genuine, reliable and responsive to the people who search online about different companies. All you need to do is handle them properly.

Never consider negative reviews as a failure of your business. Rather, consider those as wonderful scopes to expand your brand. Just keep on implementing the right strategies to improve your business without thinking about the kind of reviews you get.

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