Searching for something in Google does not need much effort but optimising a website for Google to index is a challenging task for an SEO company in India. If you have a website but it is not indexed by Google, nobody will be aware of its existence. Your landing pages, blogs, and other online content will appear on Google’s search engine page when your website is indexed by Google.   

What is this Google index?  

The index is a database of Google that contains all the vital information of the websites that Google has found so far. Users will not find websites on the search pages, which are not indexed by Google.   

In simple words, Google’s index lists all web pages the search engine is aware of. Let’s imagine that you published a book, but no stores or libraries included your book in their collection. This way, nobody would be able to know about your book. Even, they would not be aware of its existence.   

What makes Google Indexing so Important?  

You might know Google is the largest search engine in the world, but do you know that Google rules the domain of search engines with 91.66 % of the global market? Yes, Google has such kind of popularity in the digital world. It is the search engine that most people use across the globe. Therefore, when your website is not included in Google’s index, it is not visible to the users. It may make you lose potential customers to your competitors.   

Why does Google not index some pages?  

A reputed Indian SEO company may use a customized indexing checker tool to determine whether a website is indexed or not. Surprisingly, Google does not index a gigantic number of websites.   

Here arises a question- what reasons can discourage Google to index the websites?  Many issues may refrain Google from indexing some websites. Listed below are some of these key issues:  

1. Crawled but not indexed  

There are three steps that Google’s search engine follows:  

• Crawling 

 Search engines crawl websites to determine whether they fulfil all the criteria of indexing or not. Googlebot crawls the web and checks the links on the existing website pages to identify new content.  

• Indexing  

If Googlebot finds that website meets all the vital requirements, it indexes the website or includes the website in its database.  

• Ranking  

The search engine takes some metrics like relevance and user-friendliness into consideration to rank a particular website.  

When the Googlebot visits a website but does not index it, it is called “crawled but not indexed”. In most cases, content quality causes this issue. Nowadays, Google has put great emphasis on quality. The current boom in the e-commerce industry has made Google get selective in terms of quality. If you find your page crawled but not indexed, you need to ensure that the content on those pages is unique, informative, and valuable.  

To enhance the content quality, you should:  

•  Write titles, descriptions, and copy on all pages worth indexing  
• Avoid using duplicate product descriptions   
• Consolidate duplicate content using canonical tags  
• Stop Google from crawling or indexing low-quality parts of your website with the help of the robots.txt file or the No Index tag.   

By following these tips, you can resolve the content quality issue and encourage Google to index your website.   

2. Discovered but not indexed  

This issue engages everything from crawling to poor content quality. It is a major problem, especially for large e-commerce stores. Many websites are deprived of Google indexing due to this issue. Googlebot marks a website as “Discovered but not indexed” when:  

• The crawling queue contains too many URLs  
• Googlebot thinks that the web pages of a particular website do not meet the requirements of crawling and avoids visiting them by searching for a pattern in their URLs.  

To deal with this issue, you may need to ask an experienced SEO Company in India for help. A team of efficient SEO experts may initiate the following steps to resolve the issue:  

• Determining if there are patterns of pages that fall into this category. This problem is related to a particular category of products that are not linked internally.   

• Optimising the crawl budget can also help address this issue. It is important to focus on the pages having poor quality as they may make Googlebot take a lot of time to crawl. The usual suspects contain filtered category pages and internal search pages. These pages can easily fit on millions of e-commerce sites.   

If Googlebot can crawl the pages without any hassles, it may not contain the resources required for getting valuable stuff on an indexed website.  

3. Presence of poor content  

 In the world of SEO, duplicate content creates maximum issues. However, many other things may trouble Google to index your website. Here’s a brief list:  

Language variations (UK, US, or Canada). If you use several variations on the same page, which are targeted at different countries. Some of these pages might not be indexed by Google.  

Using a competitor’s content is called duplicate content. It is often seen in the e-commerce industry where several stores provide the same products using a common product description. It badly affects Google indexing.  

What a leading SEO company in India should do to increase the chances of getting indexed by Google?  

Every website is unique, and it may face some sort of indexing issues at some points. However, you can hire an SEO company that exercises the following practices to resolve the indexing issues:  

• Evading the soft 404 signals  
• Using internal linking  
• Executing a well-planned crawling strategy  
• Avoiding low-quality and duplicate content  
• Sending SEO signals regularly  

A Final Takeaway  

In the past few years, Google has made search engine optimisation easier and improved by leaping into systemizing JavaScript. These days, rarely do you find a JavaScript-built website that is not indexed. But other indexing issues, such as the ones discussed above, need professional support from an experienced Indian SEO company.   

Are you facing any of these indexing issues? Then, immediately consult a team of SEO experts to get your website indexed by Google!