Display ads generally bring awful click-through rates and even lower conversion rates. The question is what leads to their substandard performance? Well, it totally lies in inbound vs. outbound marketing. Display ads are dissimilar to search ads, as the former is not meant to serve searchers who are looking for something. Instead, what is basically done is image ads are pinned on informational sites or social feeds, expecting that the images will fetch the attention of users from their current activity and arouse interest in them to click through the website. Interrupting the user from their intended activity is a real challenge. The challenge is doubled when you compete with other image ads.

However, the good news is, you can put your creativity in designing ads that will captivate viewers, leading to numerous clicks for your business. Take a look at the 8 innovative and strong image ad ideas, given with real examples from marketing campaign and supported by facts.

8 Phenomenal Ideas that you must Give a Try:

Tip 1: Choose  a  Platform –

Considering a platform on which you are going to display an ad before you create it is quite essential. In case of social ads, you should keep in mind that you are not only competing with paid content but also with the entire social network of the users’. According to industry specialists, social ads are created to blend in and stand out on the page. It may sound contradictory. But they made it clear that social content should not look an advertisement and still has the power to pull readers’ notice with interesting images and other fascinating elements like negative space and contrasting hues. However, one thing that can mar your performance is the use of stock photos in social media ads. What we recommend is to follow the “3 R strategy,” encapsulating use of Real photos of Real objects by Real people to drive your social content. Moreover, you can also ask your audience to help you with pictures.

Tip 2: Understand the Demography –

Display advertising gives you the chance to separate your audience depending on the demographic details. On taking advantage of this demography, you can build ads, which will generate interest/emotions with each segment of your audience. Do not go for “one size fits all” approach, as it hardly fetches good results for advertisers. For instance, a jeweler who specializes in women’s jewelry develops ads that is directed towards female audience. He thinks ‘women’ is the targeted portion, but on examining the market on a deeper level, he finds out that a greater section of his audience is male. They order more costly items, mostly as gifts. In this case, he should create another ad that can evoke interest among male audience.

Tip 3: Go for Sensual Practice –

Sensual practice is the most powerful and effective marketing tactics. Of course, this is nothing new, but has proven to excite audience. It was all started in the year 1871, when Pearl Tobacco started publishing naked maidens on the packages, leading to an abrupt rise in sales. This strategy spread like a wildfire, as it was followed by other marketers. But you should keep in mind that most online platforms follow strict policies, prohibiting use of erotic images in ads. Henceforth, DO NOT replace all your models for nude images. To make your ads get approved, marketers must be cautious and use images that only indicates pleasure. However you can balance the sensuousness with humor and sarcasm to create a perfect post which would surely get you more engagement. But, make sure you don’t cross the thin line in between sensual content and erotic content. The later may affect your brand negatively!

Tip 4: Give Priority to Emotions –

Generating emotions in ad copy is yet another effective way to associate with the audience. According to a content specialist, if we use the four ‘basic’ emotions- sadness, happiness, surprise and disgust, we can incite people to take action. Humans have different response to each emotions. Back in this year, there was a client to whom we offered skin care solutions. They ran an ad that holds a generic stock picture. This was overlooked by the audience because it hardly says about skin care. Until you go through the title you will not understand what is the function of the ad. Such sort of ads destroy the entire campaign’s performance. Our team always looks for a vast approach that can connect with viewers on a personal level. To achieve this, some ads are created to cause disgust. For example, ads that show black spots on the face with captions like “You don’t deserve this!” intent to catch viewers’ eyes because of its two-interpretations. It hit that segment of audience who have striking similarities, fetching 47% higher click-through rate.

Tip 5: Add a Touch of Humor –

You can debate on this fact that humor works as a wonder when it comes to advertising. As per the study published in the year 1993 by the Journal of Marketing stated that humorous images match with the ad objectives. They are more like to grab attention, improves memorability and makes the message more convincing. When you know its benefits, you would definitely love to integrate humor into marketing tactics. Unfortunately, there is no secret to top this art. It is suggested that you go for brainstorming session with your team members and take help from local comedians. When your product lacks excitement, a little creativity can help you to get success. There are few ads that use slapstick humor from movies to make the appearance of the product look interesting.

Tip 6: Introduce a Feel-Good Discount –

Suppose, you have come across a shirt that costs Rs.1120, which is slightly over the budget. But, when you notice that it is a designer shirt from Peter England with a price of Rs.2750 you realize that you are getting a discount of 50%. Needless to say, when you make this purchase spending a more than your budget, you will feel proud of your purchase because of this amazing discount. The bottom line is humans prefer to make a purchase when they feel that they get a good deal in it. This benefit is used by advertisers and they include special discounts or offers in their display ads. To achieve results, try out different offers so that you can understand what connects with your audience. For instance, if we offer “Free Shipping” and “50% off,” the click-through rates was more in the second offer. Henceforth, you have to understand which offers suit the best for your business model.

Tip 7: Pick a Proper Color Palette –

Choosing color is not an exception. When you are building an image ad you need to pay attention to every minute detail. To choose the actual color, remember every color has a psychological association. Once the primary shade is chosen, you can blend it with a contrasting hue so that your text is highlighted and your CTA button is clearly visible. Lastly, during picking up the color theme, make sure that you choose a proper background to display your ads. For instance, if you look at Facebook, you will see the platform is blue and white. Thus, picking up shades of blue and white will put your ads at risk, as it will blend with the Newsfeed. This will affect your traffic. Contrasting colors can make your ads stand out.

Tip 8: Pick Abrupt Images –

You are going to find numerous ads on the Internet, hence, it is tough to make ads that are easily noticeable. One of the effective ways to grasp people’s attention is to use bold images that can trigger reaction from viewers. The technique, often termed as “shockvertising” purposely elicits strong emotions among viewers. This make the audience to engage more with the ad and remember it. However, this is where the digital marketers should employ this tactic wisely and by adding a little creativity, this can go a long way.

Conclusion

Lastly, it can be concluded that when you are given to build display ads do not ignore the basics. When in doubt, turn to these simple tips. They might do the trick of getting new visitors, despite the product you are selling or whom you are targeting.

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