Starting with the obvious; India is the second-highest populated country in the entire world with its 133.92 crore population. With the crowd striving to do something new every day, an array of opportunities opens up. When speaking of digital marketing, its future looks brighter with time.

Where a mobile phone becomes a daily need, it indicates that people are going digital. Here is an example when a woman is inclined towards trying a new recipe, she uses YouTube for ingredients and guidance. Although not on the 100% but with the majority, the digital generation has influenced. When we talk about business, there is no doubt that online marketing in India is on the rise.

Today, everybody looks forward to market their services and products through the Internet due to its ability to reach a higher and capable number of people. When compared to the past style of marketing, digital marketing brings forth more benefits to the table.

The Internet and Mobile Association of India (IAMAI) conducted a survey which discovered that India would reach the 500 million Internet user mark by June 2018. Statistas latest survey shows 560 million Internet users at present and a prediction of reaching 600 million by 2021. This has already significantly increased the availability of digital marketing services in the country; as a result of which, you are reading this post now.

Lets look at some of the reasons which set online marketing in India in an affluent future.

Significant Changes In Conventional Marketing

As it is nothing too old, traditional marketing was restricted to only mouth publicity and door-to-door visits and would require physical marketing to promote their business and its offerings. But, with time, people now want everything and fast. Taking care of their customers needs is every business biggest priority. So, a few years ago, digital marketing made its way into the country; now that every little and big thing is easily available on the Internet, both business owners and customers are going all out.

Remember how the real estate would market before? Banners and ads in newspapers, in contrast to which, the industry is highlighting their offerings with the help of digital marketing services now. An industry like real estate must engage their customers visually, after all. Real-time photos and panoramic 360-degree views are what people like to see before thinking about a property.
This is a clear representation of the major change that traditional marketing has witnessed. The fact that the digital world has made a huge impact is irrefutable.

Digital

The entire country prefers digital marketing. Even a startup company launches its business through digital promotions as it lessens the hassle with every business. Unlike before, companies dont use manpower to visit the physical market just to promote their goods and services.

Online marketing in India puts forth an array of powerful, economical and efficient modes of marketing. Products and services of all type now require digital marketing since it is the ideal promotional platform; irrespective of whether it is a reputed IT company or a hotel chain.

The Digital India Initiative

The Government of India realised the digital need soon and acted accordingly. It launched the Digital India programme to change the entire country via information technology. The aim is to make India a digitally powerful economy and to make the society digitally capable, advanced.

The stereotype has been broken. Today, the digital openings are not just available in metro cities but in the relatively smaller towns as well. It can also be said that the underdeveloped parts of the country are also opening up to the Internet. The government has also taken steps to introduce employment programmes. So, when we talk about a digital marketing career in India, it is doing surprisingly well.

The e-marketplace set up by the government is also witnessing significant growth in its analytical graphs. There have been many registrations and they have all climbed up with the littlest fluctuations. The Indian people are slowly accepting technology and it will only take a while for everyone to fully fathom its importance and need. This means that the government is offering a helping hand and developing many projects and digital marketing services opportunity for the nations youth. To help increase the rate of development, various industries collaborated with the government to turn India into digital.

Entering The International Marketplace

In todays world, you don’t need to visit the global markets physically to be a part of it. The easiest way to go global is by being digital, and it is no myth. Digital platforms like LinkedIn, Instagram, Facebook and Twitter have, time and time again, proven that you can reach your audiences in any part of the world through their services. Social media has a massive range and can help connect with almost everyone.

Many freelancers and business owners are engaged with the UK and the US because these nations are the only places that have their target audience. So, you see its fairly easy to say that the digital media has made things, which we once thought impossible, now possible for everybody. Also, numerous foreign companies opt for online marketing in India for its steady growth and high-quality services. Simply put, the digital marketing space is experiencing a lot of changes.

Courses For Digital Marketing Services

There are plenty of institutions in India which are offering digital marketing degree courses with a practical approach. These are mostly academic courses and are provided both online and residentially.

For instance, Mudra Institute of Communication is the leading college in India that teaches communication. This college also offers a digital marketing certification programme, along with courses in branding and advertising. Since then, there has been a surge in the number of colleges in the country that have incorporated digital marketing as a subject in their curriculum.

There has been a steady growth of digital marketing agency in India and many of them now have their institution to teach the youth about digital marketing, creating students with digital power. The idea is simple; with an increase in demand arises the need for appropriate supply. Since digital marketing has taken over the world, the demand for people with its knowledge is much required.

Small Towns Are Gearing Up Digitally

As mentioned before, metro cities are already in terms of the digital economy. However, with the rapid increase in the scope that it offers, not only the cities but also the towns are getting connected with the available digital mediums. Most of the small locations are launching start-ups and reaching out to global audiences through social media.

Lets take something popular for a good example ScoopWhoop, the online portal that made a huge impact on the online world. In August of 2013, Sattvik Mishra and five others initiated this in Delhi. But, how they wrote their content and promoted it on social media skyrocketed them in a matter of days. Everyone who knows about this portal loves the content they generate. They have established themselves on the Internet and every post they put up draws in over a thousand likes.

Online Marketing In India Is Making Everything Affordable

When you compare digital marketing with the other marketing platforms, you will see that the digital platform is the most affordable medium to promote your business, its products and services. The days of spending a hefty amount of money to get your ads printed in the newspapers are far gone. Digital media has made everything pretty easy. Whatever brand you are, whatever services and products you offer, you can use social media to promote them and reach lakhs of people simultaneously.

Readying a Facebook ad barely costs around 40 INR a day, which is utterly basic. The average per click cost is 0.52 to 2.3 INR. The distinction is pretty clear. Spending lakhs on one ad and spending a simple 40 INR a day is a big difference, but the unbelievable latter gives better results. An array of new start-ups and established industries are making heavy investments in digital marketing services. Additionally, they are seeking out skilled people who can prepare and implement powerful, clever digital marketing strategies to achieve the desired results.

Increased Rate Of Engagement

As more and more people are using social media for almost every activity, the engagement rate automatically becomes higher. With it, people also search for high-quality content for updating themselves and for entertainment purposes. So, it automatically becomes the responsibility of digital marketers to create content that draws and immerses the audience.

For instance, take the online food delivery services. They keep their targeted customers engaged all the while by putting up creative content on their Facebook and Instagram pages. Their pages are always about food but the method of adding creativity to their posts make it almost impossible for people to scroll down without liking. Precisely, being creative makes a long-lasting impact on the digital platform.

Rise Of Internet Lovers

In 2015, the people in India using the Internet amounted to a total of 259 million users. In 2017, the number peaked at 331 million; a highly noticeable growth. Predictions show that by the end of 2022, the number of Internet users is likely to doubt up. This is no magic. This is predictable because the rate in which the nation is growing, people will highly rely on the Internet and its offerings in the next years.

The Market Revenue Of Digital Classifieds Is Increasing

Predictions show that the earnings from digital classifieds will probably be not double but five times more than where it was in 2015. Although the financial year 2020 was predicted to generate a revenue peak of 23 billion INR. However, due to the Coronavirus outbreak, things may be a little slower than expected. Digital marketing services and all other modes of Internet revenue generation will increase significantly.

So, to stand in front and not miss out the thriving opportunity, every Indian business needs to be well-versed with digital marketing so that they can represent their nation in the international marketplace. It also extends far beyond only business. Even the people who are on the lookout for career opportunities in the digital sphere can discover scores of jobs in almost every Indian city.

Their scopes widen in terms of online marketing in India. This form of marketing will maintain its position as the most powerful marketing method in the coming future. But, with the dynamic of it evolving and altering every day, a marketer needs to be smart, aware, adaptive and agile to fathom the constant changes. Apart from that, digital marketers will also have to predict the changes and prepare for them before the change takes place; this will ensure making the most out of the situation.