For a long time, Facebook had a good name for being a reputable branding tool even more than being a channel that organizations could use to convert visitors into qualified leads. But, thanks to a range of new targeting Facebook ad features besides some savvy marketing skills, this online branding tool has developed into a strong product-selling tool for various brands in almost every industry.

If you learn how to use some of the best Facebook ad features, you will use them to generate leads and guide them to the last purchase. You could also ask the marketing professionals of the digital marketing company in India. But before you take the word for it, look into these proven Facebook ads conversion tips to boost your traffic today.

Target Soft Conversions On Facebook’s Feed   

Even though Facebook gained the tag of a branding tool, the users there are not actively looking out for products. Facebook users are partly different from the people you aim at with AdWords ads. Facebook users are more focused on watching funny dog videos or browsing through the holiday snaps of their friends. This specifically means the purchasing intent on Facebook’s News Feed begins at zero. So, it is better to avoid going directly for the sale of a product with your ads campaign.

Start the selling process by targeting soft conversions on the feed that you can effectively nurture along the purchasing process through remarketing or email marketing or both. On basic desires, you will want to go for posting visually striking ads and relying on messages and relatively wide targeting options. These are powerful branding options also used by social media marketing service providers that will get your brand message across immediately.

Pinpoint Purchasing Intent Through Layered Targeting Options

The immense targeting options of Facebook enable you to pinpoint targeted audiences that are more likely to purchase from your brand. Unlike the campaigns that are specifically structured to generate soft conversions in large volumes, these targeting campaigns are going directly for the sale. You are going to layer targeting options in order to make this happen. To begin with, your ad campaigns will focus on basic desires for relevant industry, say the travel brand. You will use your campaigns to target soft conversions, in the beginning, something like signing up for updates when attractive deals are available.

To get people to see your campaigns right now, you will target Life Events on Facebook. This will help you target people in the market for a wedding, a honeymoon, a wedding, or people interested in cruises and other types of holidays. The trick is to search for that sweet spot where your ads are viewed by people to maximize your leads. So, instead of providing generic holiday ads, you will focus on offering ultimate and preferred holiday offers. You could also ask the marketing professionals of the digital marketing company in India.

Optimize Your Website For Conversions

The users who click on your ads are regarded as the traffic you have paid for. And every lead that slips away after clicking on your ad hits you in your pocket. In order to avoid this, you need to optimize your website for conversions or you will only invest in your traffic for no reason.

You need to begin with the website optimization process from the landing page: This is the place that inspires users to take positive actions. Also, do not forget that most of your leads will come from mobile devices, therefore, having mobile-optimized pages is essential. Make sure your web forms do not get in the way of conversions. Use a good optimization tool to understand what issues your forms are causing and minimise the number of leads. Act accordingly.

Use Facebook Pixel To Maximise Conversions

Similar to AdWords cookies, Facebook Pixel is also a tracking code. It enables organizational owners to track their targeted users and aim at them with remarketing ads. This is how they track customers through conversion objectives.

Facebook Pixel lets you do the following things:

1. Optimize bids for conversion
2. Reach a broader audience
3. Conversion tracking
4. Remarketing

With remarketing ads, you can target visitors who have already visited your site. You can target users with specific actions. Facebook Pixel takes you even further in the marketing ecosystem- lets you target people with similar browsing and purchasing behaviour and create your pool of Lookalike audiences.

Use Targeted Ads

This is a pro tip. After building up to the finale, it is time to tell Facebook that when customer X does a particular thing, move them onto a particular list and target them with a particular ad. You can create ads and target your prospects with them as they move along the purchasing process. You can automate the entire process, with Facebook taking care of the lead nurturing for you.

The tips mentioned in this article will boost profits in your own right. If you put them all together, you will create a solid Facebook strategy that attracts customers and helps them proceed along with the marked steps with targeted ads. And then you will run the show by looking for the available targeting options available around. If you face issues while executing these tips, get in touch with the social media marketing service providers. They will help you get along productively.