Digital marketing is a very challenging profession because there are thousands of sellers in the market, selling the same items and your duty is to give customers a reason to buy from you. So, how do you do it? Internet marketers working in SEO companies say that while their task is daunting, intelligent thinking and proper use of the latest technologies can help a business win customers’ loyalty.

Digital marketing has no boundaries and there are plenty of platforms where you can promote your products and services. From online banners and newsletters to gaming consoles and smartphones, everything can be used for making people hear your sales pitch. We are reaching the end of 2013 and 2014 is knocking at the door. So, this is the ideal time to predict the trends that will rule the field of digital marketing.

Location-based Marketing

Location-based marketing utilizes GPS technology to deliver area-specific business data directly to the users’ smartphone or tab. There are already tons of apps that help customers find area-specific products and services with ease and registering in the database of those apps can help merchants attract local customers. For example, anyone can search for “Chinese restaurants in New York” in the Google+ app and find a list of all the Chinese restaurants in that area. Some apps have even done away with the concept of typing the area. All customers need to do is touch on the “search near my location” option and it will provide the data.

Diversification of Social Media Marketing

Facebook and Twitter are undoubtedly the two most popular social networking sites, but if you are concentrating all your marketing efforts on these two sites, you are making a huge mistake. In the coming year, Google+, Pinterest and Instagram will help you attract thousands of customers. Each site appeals to a unique segment of audience and the growth of these three aforementioned sites in the past few years has been exceptional. So, you should include Google+, Pinterest and Instagram in your online marketing strategy next year.

Create Content that your Consumers want to Read

 SEO companies say that posting quality content on blogs and third party sites is the best way to market your products and services. There are apps like Flipboard, Pulse, Foodspotting etc. that help smartphone users select the news feeds as per their choice. For example, if someone is interested in only tech news, he can select the channels for gathering only technology-related topics. Therefore, if you want to engage customers, you need to know your target audience very well and produce posts that will reach them through content filters.

Video Marketing

Video marketing is nothing new, but it will be even more popular in 2014. Video marketing is not just about embedding ads in popular third party videos; you can also create your own video content. A short hands-on video of a newly launched product on Facebook and YouTube can make your product famous overnight.

Re-Marketing

First-time visitors often leave the site without buying anything. Therefore, you can take the advantage of ad re-targeting platforms like AdRoll and Google Remarketing to display product/service ads on websites where first-time visitors go regularly. This way, you will be able to stay in the minds of visitors for a longer time and they will eventually decide to buy from your website.

There you go! These digital marketing trends are going to be the most popular in 2014. Do you think I missed some trends? Do you think SEO will be more popular than SMM and SEO companies will bring customers by utilizing search engine result page ads? Please share your opinion in the comments section.

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