It is 2016 and time for you to gear up the search engine optimization process of your site. Gone are the days when SEO tactics involved only keyword searching, crawling, ranking and link building. With greater competition and more stringent Google SEO updates, you have to ensure qualified visitors to your site. Now-a-days, SEO tactics need to be synced with other marketing channels. You can approach the best SEO company to offer you better visibility on Google result pages.

As a business owner, you must have understood the importance of PR, social media and email marketing. Integrating all the marketing channels can help you save resources, money and time.

Let us imagine that you have an upcoming project, by which you want to attract valuable audience base. It can be a product launch. Don’t you think you need to create a plan of action before starting the event? The various marketing sections of the SEO company can decide how each section should combine with each other to formulate effective SEO strategies.

Check out the following combinations of SEO team with different marketing channels to ensure greater success in your business.

# SEO and SEM

The paid search team or the search engine marketing team can search for the correct combination of keywords to shed light on the upcoming event. You have to pay to rank certain keywords on top of search engine result pages.  However, the SEO experts need to communicate their goals to the SEM experts. In the initial stage, your business might face failure by following this method. But, it can also help SEO experts develop better keyword phrases in future.

# SEO and content marketing

The content marketing team can create content for your website page that highlights new launches. It combines with the best SEO company to create effective content. The team makes sure that the content addresses the problems of the audience and offers solutions. The SEO team analyzes the searches made by target audience and the content team creates the content according to that. The content writers use key phrases in their content, so that SEO experts can leverage your company’s position.

Blogs are one of the most active content solutions for a company. They are the perfect way to let your audience know about the offerings you make and inform how those offerings can benefit the audience. Blog posts consist of keywords suggested by the SEO experts. The topics in the blogs should cater to the interests of the target audience.

Meta descriptions, title tag, an appropriate content length, headers, internal linking and URL are important features of an effective blog post. These features optimize your site, so that you can get better ranks on search engine result pages.

# SEO and PR

The press release team is responsible for creating a positive image of your organization. The best SEO company experts can work together with their PR team to increase the visibility of your site with the help of link building strategies. If you are about to launch your site, the PR team can assist the SEO experts to create keywords that appeal the most to the audiences. The keywords are then incorporated into the press releases. The press release links back to the page that describes the product you are launching.

# SEO and social media

As a business owner, you must have realized the importance of social media in increasing traffic to a site. Advertisements and posts on social media attract target audience who visit your site for more information. Let us get back to the product launching event. Your social activities can influence the movement of traffic to your site.

These days, social networling sites like Facebook, Twitter and LinkedIn offer ample opportunity to organizations to reach out to a large audience base. In most cases, social media offers the primary interaction of an organization with its audience.

If you have a specific audience base in mind, the posts should address them. Every time the social media experts make a comment or post anything on the social media, they keep in mind this audience base. When your audience is convinced of your motive, they purchase from your organization.

Search results of brand names generally show the brand’s website and its presence in social media channels. The SEO company experts come together with social media experts to reach out to new audience through social media channels.

# SEO and email marketing

SEO experts team up with email marketers to send emails to all listed audiences and subscribers of newsletters.

Have you tried any of the above-mentioned techniques to increase your site’s visibility? If not, it is time to approach the best SEO company where you can avail holistic services to enhance your site’s online prominence.

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