Search Engine Optimization and social media are two of the greatest ways to gain exposure for your site. Search Engine Optimization or SEO gained popularity about a decade ago when websites started experimenting with new ways of attracting more and more traffic to boost sales. Social media, on the other hand, is all about creating a rapport with your clients and followers. You can get in touch with a SMM company for content creation, outreach, promotion, branding, goal tracking, sales functions, etc., some of the main components of SM marketing. The best bet, in the present times, is to combine both of them in order to achieve more.

The influence of social media on SEO

Given the increasing influence of social media and online marketing, it can be extremely prudent if you combine social media with SEO strategies. While SEO helps boost the website’s exposure, traffic and gains, adding social media to it can add to the popularity and traffic visit in your site. In fact, nowadays, almost 70% of good SEO combines social media in one way or the other.

Just having more followers does not really help. Websites, instead, need to have proper authority and influence over the followers in order to make a desirable impact. The greater your authority, the higher are your chances of getting quality back links.

Apart from increased sales and web traffic, exposure is another important thing that social media can get you. Getting the desired attention can get you more and more back links, thereby affecting your web traffic. So, instead of using social media and SEO separately, integrating them can help you create an effective and lasting link building cycle. All you need to do is broaden your SEO strategy so that you can fit in social media and create a firm online presence for yourself.

One of the best ways to make a mark in social media is to create quality content for your site, because good content is more likely to get shared as opposed to bad ones.

Know the real value of the Links

Choosing the right link is one of the most challenging steps in the process of link building. If you ask a SMM company, it’ll say having no links at all is better than having low quality links. The three factors that determine the value of a link are the domain, page and negative signs.

When you are considering the factors for domain level, you should look for certain parameters like reliability, the authority of the domain, search engine rankings, traffic, site indexing, the total number of incoming links the site receives etc.

When assessing a page, you need to consider factors like page rankings, search engine rankings, external links, incoming links, content quality, link placement etc.

The negative signs you should look for is the presence of paid links, spam linking and a huge number of outbound linking.

How can you get high value Links?

The places to look for high value links are advanced search query pages on Google, Google Alerts, Twitter and mining pages on web directories. You may also look for them in relevant foreign websites that are involved in the same niche as you.

Now that you know all about the benefits of blending SEO and SMM, get hold of an efficient SMM company to do it for you.

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