The one and only goal of marketing is to gain attention of maximum number of potential customers. When it is online marketing, content is the weapon to accomplish this goal. A marketer needs to present his content in the most startling way so that a reader is impressed, feels interested in a product or service and finally buys the product or avail the service. As a content creator, you need to exploit your creativity to design content in the best possible way. In case you are falling short of any smart ideas, you can take help of the following step-by-step guide. You can carry out the steps by yourself, but if you are not sure doing so, you can pass on the responsibility to a reputed India SEO Company.
The points mentioned below are nothing exclusive. They are the basics and essentials often overlooked by many content creators. This negligence thwarts the progress of an online marketing campaign. However, you should not commit the mistake of ignoring the worth of the following seven steps for capturing reader’s attention.
Focus on your Target Audience
Before you start creating content, take some time out to decide who your target audience are. Unless and until your content caters to your niche audience, can you expect to gain reader’s interest? The answer is obviously ‘no’. If your content maintains relevancy, readers will get attracted to your website/blog and keep coming back to look for more content regarding their area of interest.
So, make it a point to craft content with strong focus on your prospective customers.
Provide Quality Content
Quality content is what every reader wants on the web world. Unfortunately, readers come across many spammed and duplicate online resources. These lead to negative user experience.
Quality content is not one which is unique (not copied) and grammatically correct. It is more than these two factors. Good content is an amalgamation of various aspects. Whether you are writing an article or a blog, make sure it makes an engaging read. For that, it is important to break it down in several paragraphs (if it is a long write-up). Pay attention to the style of writing. Most readers are fond of an interactive or a conversational tone. An out-and-out formal style is no more welcome. A casual voice is the latest trend and it will stay in the spotlight in near future as well.
Inserting keywords smartly is another requisite for quality content. Placing keywords in the first, in the middle and in the concluding paragraph of an article is considered ideal. Make sure that the keyword density is within 1.5 to 2 percent.
So, you must have got the idea regarding what it takes to craft quality content.
Be Informative (not preachy)
A reader seeks for useful information on online resources. Therefore, you need to come up with articles that inform, educate and increase awareness of readers. Most writers commit the mistake of becoming didactic when trying to put information in articles. This happens mostly in how-to posts. Now, this ‘preachy’ factor is something that no reader wants to encounter while reading.
So, it is important your articles are useful with loads of information, but not instructive like that of teaching a student.
Stay Updated with Current News and Views
News-based content garner a lot of attention (it does not mean other type of content lacks interest). So, why not leverage this aspect to pull high traffic to your website/blog? Make sure to come up with such content frequently. Writing articles and blogs using old information lower the quality of content. Such write-ups fail to be useful to the readers. Can you afford to do that? If you are a bit diffident about your writing ability, you can get in touch with a competent India SEO Company having efficient and experienced web content writers.
Offer a Shipshape and Stunning Website Design
No matter how beautifully structured, engaging and useful your content is; if the website design is plain and run-of-the-mill, readers will stay away from going through content. A dull design ruins the appeal of content as a result of which, readers lose interest. The sudden sight of pop-ups and sign-up forms obstruct the concentration of readers who are likely to stay away from such websites.
The website design should be clean, simple, stylish and eye-catching. Embracing these qualities will hold the interest of readers and encourage them to browse the entire website. Make sure call-to-action feature is an important part of the design.
Ensure Social Sharing is Easy
An addiction is rampant in the twenty-first century. It is the obsession with social media platforms. In my circle, I can hardly identify anyone who does not own an account on Facebook, Twitter or LinkedIn. I believe it is the same case with you too. Today a large number of readers love to share the helpful write-ups on various social networking sites. So, there should be social sharing buttons beneath your content. They must be easy to use so that a reader can share with a click.
When you will see your content being appreciated, you will feel a boost to keep up the good work.
Don’t Forget to Follow Up
As I said in the previous paragraph about continuing with good work, it is important to raise the bar in the next work. When your first content is successful in capturing massive attention, the challenge becomes bigger and tougher for you. You can overcome the challenge provided you follow up with a better and more engaging, interesting and exciting content. Follow up plays an important role in the success of an online marketing campaign. Emphasise more on the points that worked well to grab attention in the first time.
A note – Always upload your content after editing it thoroughly. Edits help to rectify typos and silly grammatical mistakes.
These are the seven easy tips and tricks to get hold of reader’s attention and arousing their interest for more great content. A good India SEO Company can aid you if you need guidance.
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