Digital marketing is a not a new technique to bring more customers. However, we all know that as customers’ preferences and technologies evolve every year, digital marketing trends change with time as well. 5 years ago, there was no Pinterest, but now brands are trying to use the reach of Pinterest by sharing product images. We are in the third month of 2014 and getting an idea how digital marketing is going to work this year. Marketers with meagre budget are still wondering- what factors are going to influence my marketing efforts this year? Where should I invest money to get the maximum ROI? If you are hiring a Digital Marketing company to take care of online marketing, then it is a good decision. Still, you should be aware of the latest and upcoming digital marketing trends. Here is a list of online marketing trends that will rule in 2014.
# Mobile is Going to Rule:
People love their smartphones and tabs. The great quality of these portable devices is that they let you search for products and services from anywhere. This year, approximately 35% of search engine traffic will come from mobile devices. Therefore, experts predicted that mobile SERP ads will grow 76% in the coming months. That is a massive growth and as a marketer, you can easily understand the reason behind this growth. If people are coming from mobile, its better to give ads on mobile SERPs. Banner ads are also expected to grow as much as 100% because users love to “touch an ad”, not to “click on it”. If you don’t have an app, then this is a good time to build one. 40% of online marketers said that they will.
# Content Marketing is Old, but Still Gold:
Custom content is the future of advertisement. People like posts that are written to solve a specific issue or to share a specific information. For example- an article on “how to add Facebook Like button in a WordPress website” is going to be more popular than “how to add the Like button in your site”. Researchers have found that posts with video content helps you get 3 times more inbound links than text-only posts. So, try to include videos in your blog posts for better rank on Google, Yahoo and Bing. Visual engagement matters a lot. Therefore, whatever content you post in third party blogs, try to use as many images as possible to increase readership. The professional Digital Marketing company may increase your position on SERP by using PPC ads and other SEO techniques, but there is nothing more valuable than generic traffic.
# Email Marketing should be Social:
Email marketing will bring you thousands of customers if you do it correctly. 77% of consumers said that they prefer permission based promotional communication. So, encourage people to sign up for your emails. You can offer them something for free to increase members in the “opt-in” list. Research proved that embedding Facebook, Twitter and Google+ buttons in emails can increase the CTR as much as by 150%. When you allow people to share a news about your business directly from the mail, they become active brand ambassadors and spread the news across their friends circle. As a result, even those you did not target in your email campaign rush to your site.
# Go for Marketing Automation:
Gone are the days when you used to send emails manually and calculate the CTR of a PPC ad. Take help of marketing automation tools this season to increase your business. Online marketers are taking help of automation tools to measure response metrics. Unless and until you know how people are responding to your marketing efforts, you can’t be sure about success.
# Invest in Social Media:
33% of social media users said that they use Facebook, Twitter, Google+, Pinterest and other social media sites to discover new brands. Therefore, it is wise to take leverage of social media and post updates, PPC ads on social media site for business promotion. There is another benefit of social media marketing. 52% of popular brands said that they use social media sites for customer relationship management. When you post an image of your “coming soon” product, dozens of questions appear in consumers’ mind. They post their queries as comments and tweets. Social media allows you to reply immediately.
# Ads in Videos:
YouTube is world’s second biggest search engine. Therefore, the embedded ads in videos get huge exposure. By giving ads in YouTube, you can convey your marketing message to millions of people all over the world. Just make sure that the video is not more than 30 seconds long.
Which of these digital marketing trends do you think is most useful? If you work in an Indian SEO company, then tell us which trends you have adapted so far? If you think we forgot to add some important trends, tell us in the comments section.
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